BRAND AID
It’s more important than ever that you have a focussed 'brand' which has a REAL point of difference. For new salon owners or even the more experienced business leader, multi award winning business guru Sean Hanna will share his sound brand strategies used by seanhanna salons in this incredibly powerful seminar.
"As the current Fellowship Salon GROUP OF THE YEAR, it's interesting to reflect that understanding how to develop our own unique 'brand' was one of the critical learning curves we experienced, taking our business into the 'premiere division’. We may all sell 'cuts and colours', but how do we get our clients and teams to have an emotional connection to 'us', creating a feeling of trust and certainty. Our brand identity is like our DNA - it runs through everything we do.”