eight&four – Using social media to your salon’s advantage
This highly-focussed session is an ideal starting point for all salons looking to get serious about utilising the phenomenon that is social media, brought to you by eight&four – a digital agency specialising in helping businesses plan and build an effective online presence.
Although the potential for this platform is massive, for some it has become an untameable monster, with many businesses trying and failing to really engage with customers - and even losing face doing it.
This session will take a closer look at:
- The benefit of engaging your customers through social media
- Creating the perfect profile: a practical guide to becoming social media ‘literate’
- How to identify opportunities and evaluate threats
- Streamlining your social media management
- Effective ways to measure your success